That time when we became Australia’s First Denim B Corp
We have never believed that your school grades equate to how you do at life, but when you roll in the realm of ethical and sustainable fashion, it’s important that you don’t fake your CV. A brand might say it’s all for the people and the planet, but is it really?
Enter B CorpTM.
Outland Denim is Australia’s first denim label to become a Certified B CorporationⓇ, and the second globally.
We are chuffed, to say the least. But what does it mean?
Certified B CorporationsⓇ are social enterprises verified by B Lab, a nonprofit organization. The B CorpTM certification is globally recognised, with 60 countries, 2,595 companies and 150 industries under the B CorporationⓇ umbrella.
The certification aims to create a community of brands that meet the highest standards of overall social and environmental performance, transparency and accountability, and aspire to use the power of business to solve social and environmental problems.
To obtain B CorporationⓇ status, a company or brand must complete a comprehensive questionnaire, including substantiating evidence, followed up with a detailed interview and subsequent reviews with stringent guidelines.
The process requires a significant commitment of time and resources for both the company concerned and B CorpTM but the result is mutually beneficial - an honest and true picture of the company is presented while adding to B Corp's vision of a global movement of people using business as a force for good.