Tips from our Flatlay Queen, Sabine
What’s behind a good flatlay? For us it’s a day shooting with the wonderfully talented photographer Sabine Bannard. Homemade chai and cake, a couple of playful poodles, a tour of the latest renovations, and a soundtrack of Euro house tunes are all characteristics of my flatlay sessions with Sabine. We have such a good time getting denims ready for their close-up that it seems only fair that the behind the scenes banter overflows here, onto the Outland Journal. Enjoy below, Sabine’s insights on photography, creativity, and our favourite topic, Instagram.
Where do you think this Instagram flatlay craze started from?
Hard to say…I think it was us Instagrammers taking pics from above in the first place, because it’s so easy to do with a phone, and because Instagram is such a fast growing platform, images get shared in a matter of a hashtag all over the world, it quickly became a thing.
What new trends are you starting to see in the flatlay world?
Trends might be not seen as trends anymore because nothing is really fresh and exciting, things get shared around so quickly. I do however see directions. For example, the moody tones, the light and bright tones, the minimalistic etc. If anything, I see a trend in colours: I see a lot of earthy warm tones now.
Everything is more or less possible, it becomes a personal preference rather than a trend. Images I find inspiring, sometimes don’t even get thousands of likes and some of the big accounts I don’t even find that exciting anymore. I see similarities like I experienced when I was still DJing House & Techno tunes. At the beginning, everything was ‘so cool and underground’, people got excitingly experimental. But as soon as it got commercial you need to please the crowd. Nothing stays hip and trendy for long without being discovered and hyped. That’s the nature of a trend anyway.
What do you find different between photographing denim and food flatlays?
We simply want to tell a story, create an emotion. I personally like a slightly un styled clean scene. Something more accidental. Food is definitely more challenging, it can look dull very quickly...who wants to eat something that does not look tasty.